Schomburg presents SIA – the digital smart assistant for retailers

Schomburg presented ‘SIA – Schomburg Intelligent Assistant’ for the first time at the Eurobaustoff Forum in Cologne. The AI-based consulting platform supports building material retailers in all matters relating to building waterproofing, repair and the Schomburg product range.

The heart of the system is an interactive stele with a digital avatar, which can be used to directly access product recommendations, application instructions, technical information, step-by-step guides and tutorials.
‘SIA takes the pressure off employees in the trade and ensures that advice is always up to date and technically sound,’ says Alexander Weber, Managing Director of the Schomburg Group. The platform was developed by an interdisciplinary team led by Marcus Kuczer.

SIA is intended to complement personal advice and create new freedom for more complex tasks. Particularly practical: the technology supports more than 80 languages, making it ideal for international construction sites.

Following its successful trade fair debut, Schomburg is working on additional functions such as an app and/or online version, speech recognition and digital training interfaces.